Today, I want to talk to you about a new keyword tool that I’ve been using. I recently purchased it from AppSumo.com, and it’s called Rank Atom. Here are some of its key features:
- Intent-Based Filtering: Identify weak spots in your content strategy.
- Generate Keyword Ideas: Discover new keywords to target.
- Keyword Clustering: Group related keywords together.
- Wildcard Searching: Find a variety of keyword variations.
- Rank Tracking: Monitor your keyword rankings.
Dashboard
When you first log in to Rank Atom, you’ll see your dashboard. This shows how many keyword credits you have left, when they renew, and any active rank trackers.
Keyword Research
On the left side of the screen, you’ll find icons for different activities, including keyword research, rank tracking, and competitor analysis. Adjusting your keyword research settings is crucial. If you have a blog in a specific niche and want to see how competitors rank for certain keywords, you can enter their domains and set a maximum domain authority for analysis.
For example, if you enter a maximum domain authority of 20, Rank Atom will return results with domain authorities below that threshold, making it easier for new blogs to compete. You can also include your own domain to see if it ranks in the top 10 for specific keywords.
Keyword Analysis
To start your keyword research, enter a seed keyword. For instance, if you type in “fly fishing” and set the search to the United States and English language, Rank Atom will generate a list of related keywords. You can then filter these keywords by various criteria, such as questions, comparisons, or related terms.
If you’re a new blogger, focusing on question-based keywords can be particularly beneficial. After filtering, select the keywords you want to analyze and click “analyze.” Rank Atom will then identify weak spots in the SERPs (Search Engine Results Pages) where you might have an opportunity to rank.
Understanding Weak Spots
Rank Atom uses a color-coded system to highlight opportunities:
- Gray: No weak spots.
- Green: Low domain authority sites in the top 10.
- Purple: Custom domains (your competitors or your own site).
- UGC: User-generated content sites like forums or Reddit.
By analyzing these weak spots, you can identify low-competition keywords that you can target with your content. For instance, if you see user-generated content or low domain authority sites in the top 10, there’s a good chance you can outrank them with high-quality content.
Rank Tracker
Rank Atom’s rank tracker allows you to monitor specific keywords and URLs. For example, if you wrote an article on “non-factual blog niches,” you can track its performance in the SERPs. If your ranking drops, you might want to update the content to regain your position.
Competitor Analysis
You can also analyze your competitors by entering their domain names. This will provide insights into their domain authority, page authority, and backlink profiles. Understanding your competitors’ strengths and weaknesses can help you refine your own SEO strategy.
Conclusion
Rank Atom is a powerful tool for keyword research and analysis. It helps you find low-competition keywords, monitor your rankings, and analyze your competitors. While some features, like BERT analysis, might require a bit more understanding, the core functionalities provide valuable insights for improving your content strategy. If you’re looking for a comprehensive keyword tool, Rank Atom is definitely worth considering.
I’m Kevin Harkin, a technology expert and writer. With more than 20 years of tech industry experience, I founded several successful companies. With my expertise in the field, I am passionate about helping others make the most of technology to improve their lives.