How To Create Mcc Account

How to Create Mcc Account

In the world of digital advertising, managing multiple Google Ads accounts efficiently is crucial for agencies and businesses. To streamline the process and gain better control over various advertising campaigns, Google provides the option to create an MCC (My Client Center) account. This article will guide you through the process of creating an MCC account and highlight its benefits.

What is an MCC Account?

An MCC account, also known as a manager account, is a powerful tool offered by Google Ads that allows advertisers to manage multiple accounts from a single platform. With an MCC account, you can easily monitor and control several Google Ads accounts without the need to sign in and out of different accounts constantly.

Benefits of Using an MCC Account

Using an MCC account offers several advantages for advertisers:

  1. Centralized Account Management: With an MCC account, you can access and manage multiple Google Ads accounts from a single dashboard, making it convenient and time-saving.
  2. Efficient Campaign Management: MCC accounts enable you to efficiently organize and monitor advertising campaigns across multiple accounts. You can view performance metrics, make changes, and implement strategies seamlessly.
  3. Simplified Access Control: By creating an MCC account, you can grant access to team members or clients, allowing them to manage specific accounts without sharing login credentials.
  4. Enhanced Reporting and Insights: The MCC dashboard provides comprehensive reporting features, allowing you to analyze data and gain valuable insights across all managed accounts.

Step-by-Step Guide to Creating an MCC Account

Follow these steps to create an MCC account:

  1. Sign in to Google Ads: Visit the Google Ads website and sign in using your Google account credentials. If you don’t have a Google account, create one before proceeding.
  2. Go to Account Settings: Once signed in, click on the gear icon located in the upper-right corner to access the account settings menu.
  3. Create a New MCC Account: In the account settings menu, select “Account access” and click on the “+ MCC” button to create a new MCC account.
  4. Set Up Billing and Payment Information: Provide the necessary billing and payment information for your MCC account. This information will be used for any managed accounts under your MCC.
  5. Add Managed Accounts: After creating the MCC account, you can add existing Google Ads accounts to it. Click on the “+ Account” button and follow the prompts to add managed accounts.
  6. Grant Access to Managed Accounts: To allow team members or clients to access and manage specific accounts, navigate to the “Account access” section within your MCC account settings. From there, you can invite users and assign account-level access.
  7. Manage and Monitor Your MCC Account: Once your MCC account is set up, you can start managing and monitoring all your managed accounts from the MCC dashboard. Use the intuitive interface to view performance, make changes, and optimize campaigns.

Best Practices for MCC Account Management

To make the most out of your MCC account, consider the following best practices:

  1. Organize Accounts with Labels: Use labels to categorize and group your managed accounts based on specific criteria, such as industry or location. This will help you stay organized and quickly navigate through your accounts.
  2. Implement Consistent Naming Conventions: Adopt a standardized naming convention for your managed accounts, making it easier to identify and locate specific accounts within your MCC dashboard.
  3. Regularly Review Account Performance: Set aside time to review the performance of your managed accounts regularly. Identify areas for improvement, optimize campaigns, and leverage data-driven insights to drive better results.
  4. Stay Updated with Google Ads Changes: Keep yourself informed about the latest updates and changes in Google Ads. Regularly check the Google Ads Help Center and industry resources to stay ahead of the curve.
  5. Maintain Communication with Clients or Team Members: Establish clear communication channels with clients or team members who have access to your MCC account. Regularly share reports, discuss strategies, and address any concerns to ensure effective collaboration.

Frequently Asked Questions

Q1: Can I manage different types of Google Ads accounts under an MCC account?

Yes, an MCC account allows you to manage various types of Google Ads accounts, including Search, Display, Video, and Shopping campaigns.

Q2: Can I transfer existing accounts to an MCC account?

Yes, you can add existing Google Ads accounts to your MCC account during the setup process or later on by accessing the account settings.

Q3: Are there any limitations on the number of managed accounts within an MCC account?

There is no specific limit on the number of managed accounts you can have in an MCC account. However, it’s important to ensure efficient management by organizing your accounts effectively.

Q4: Can I still access individual managed accounts separately after creating an MCC account?

Yes, you can access individual managed accounts separately by logging in directly using their respective login credentials. However, managing accounts through the MCC dashboard provides a more centralized and streamlined approach.

Q5: Is there a cost associated with creating and using an MCC account?

No, creating and using an MCC account is free of charge. You only pay for the advertising costs associated with your managed accounts.


Creating an MCC account provides advertisers with a powerful tool for managing multiple Google Ads accounts efficiently. By following the step-by-step guide provided in this article, you can create an MCC account and leverage its benefits to streamline your advertising campaigns and improve overall performance.

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